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Schwartz Communications advises international companies wishing to build up or extend their communication work in Germany or other European countries. Some of the consultancy services provided are …

Optimisation of the German or European PR strategy

Search for the right PR agencies and service providers

Workshop on the special features and requirements of successful PR in Germany and various other European countries

Identification of the main media and top contacts

Establishment of a European communication infrastructure

Development and localisation of successful PR contents

PR coaching of executives and establishment of fixed contacts for German and European media

Efficient use of German and European trade fairs and congresses for PR communication

Successful use of visual PR: developing or adapting photos and TV footage in accordance with editorial requirements in Germany and other European countries

Temporary assumption of PR responsibility and the interface function between the company and agencies or service providers


Companies from the Far East and overseas are frequently not aware of the major cultural differences within Europe. Although there are already considerable differences in media work between Germany, Austria and Switzerland there are even more fundamental differences between successful PR in England, France, Italy, Spain, Scandinavia and Eastern Europe. Schwartz Communications provides the necessary background knowledge and supports international companies in the development of a localised PR strategy.

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