Oliver Schwartz advises entrepreneurs seeking to create, for the first time, proactive press and public relations activities as well as companies with an established PR presence interested for instance in moving into additional international markets. Schwartz Communications also helps companies from Europe, overseas and the Far East to source the right PR agency on the German market, to gain a better understanding of the German media landscape and communication culture, and to adopt the right strategic approach to gaining a foothold on one of the most important markets in the world.
|
Many national and international PR agencies and service providers involved in corporate communication do excellent PR work. Clients with their own PR and marketing experts, who draw on their market insight and well prepared pitch rounds, and seek out the agency that best matches their highly individual requirements, benefit most from this. The goal of the ensuing contractual negotiations is to establish a suitable entrepreneurial and cost-effective work basis which ensures the company the best possible service from the provider and, at the same time, allows the agency - with a sufficient contribution margin - to supply a highly qualified team for the operational work. Unfortunately, this goal is frequently not achieved.
Experience shows that the search for the agency ideally suited to your company and its communication objectives is like the search for a new executive where a human resources consultant rightly makes a valuable and often irreplaceable contribution. No agency network no matter how big, no reputed accounts, awards or representative presentations, brochures or websites can give you reliable insight into whether a service provider is “the right one” for your company, market, competition situation, budget and your targeted PR milestones. The wrong decision can have even more serious consequences for the public perception of your company and your brand which is so critical to success than hiring the wrong person.
Schwartz Communications does not seek to compete with PR or advertising agencies. For your project it puts you in contact with the most suitable agencies or service providers for you and your company.
Independent consulting by Schwartz Communications helps you to gradually achieve your goals without any costly detours. This is particularly the case when you launch your public relations on international markets or wish to raise your corporate communication to a new strategic level with professional planning, budgeting and success measurement. Oliver Schwartz furnishes you with solid decision-making foundations as well as professional analysis, concepts and solutions for projects with a tight deadline, too. You avoid making mistakes, save money and valuable time and benefit from the transfer of PR know-how to your company.
|
