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Home Service ModulesEntrepreneurs
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Oliver Schwartz provides consultancy services to companies about to embark, for the first time, on proactive press and public relations activities. He helps start ups with their launch communication and the establishment of a PR infrastructure. He coaches entrepreneurs and managers on how to deal calmly with the media and multipliers. Furthermore he provides discrete assistance to entrepreneurs and executive boards on questions of crisis PR, financial market and merger communication and the repositioning of companies, brands and products. Some of the consultancy services provided are …
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Corporate consulting on the introduction of proactive press and public relations work |
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Advice to start ups on designing successful launch communication |
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Professional search for the right PR agency and service providers |
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Advice on the right candidate profiles when recruiting an in-house PR team |
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Temporary assumption of PR responsibility or the interface function between companies and agencies or service providers |
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Analysis of perception amongst the media in the market and competitive environment |
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Preventive consulting and process design for crisis PR and discrete, operational crisis support |
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Consulting and project-oriented, operational support for launch communication or the repositioning of products and brands |
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Event planning for press conferences, PR events, journalist support at trade fairs and annual general meetings |
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Consulting on the introduction of measuring successful PR |
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Introduction and establishment of internal communication tools |
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Coaching and media training for entrepreneurs and executive boards |
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Start-ups face diverse challenges. Creative ideas, lean structures and a young, motivated team are competitive advantages. An unknown brand, in some cases a lack of management and marketing experience and a limited budget are, by contrast, major competitive disadvantages. Hence active support from the VC provider and business angels rightly plays a valuable role. Oliver Schwartz supplements this team and advises business start ups and young entrepreneurs on all aspects of communication. He helps to set up effective PR structures and temporarily assumes operational responsibility, too.
Many well established family companies and small and medium sized enterprises still go in for somewhat reticent press and public relations. This means that they fail to make proactive use of the many PR opportunities which large companies as well as some international competitors have long since incorporated into their marketing appearance. Nevertheless, there are also numerous examples of successful and interesting PR stories written by traditional companies over several generations without any PR. The market is constantly changing and international competition is spreading to almost every single sector.
Before deciding to launch active communication, Schwartz Communications offers the entrepreneur an extensive and independent consultancy briefing. He elaborates concepts and supplies sound decision-making foundations. Oliver Schwartz always provides advice in a company-tailored and cost-conscious manner.
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