Schwartz Communications advises companies which already have active public relations on the strategic enlargement of their corporate communication, on projects with tight deadlines, on repositioning, mergers, product and brand launches, relaunches, the setting up and extension of international PR and in crisis situations. Some of the consultancy services provided are …

In the daily practice of most companies the factor “time” plays an increasingly critical role for many PR and marketing experts. The daily handling of the media, the time-consuming procurement of information and co-ordination within the company as well as budget planning and reporting activities, are just some of the reasons why the mostly understaffed corporate communication departments often tend to react rather than act despite knowing better.

Product and innovation cycles, quarterly distribution goals and the additional wishes of the executive board and management do not adhere to the same timeline as the scheduling and topic planning of the media. This impedes or prevents a long-term communication strategy and proactive PR campaign. Market research, competition analysis and media response analysis are not tackled on the appropriate scale in many companies because of the pressure on time and other resources. Not enough time is available either for the optimum preparation of important PR events like trade fairs, congresses and AGMs or for the search for the best agencies and service providers.

Classical PR agencies reduce the strain on daily business and offer creative stimulus. However, only rarely can they support in-house co-ordination, workflow and decision-making processes. Thanks to Oliver Schwartz’ many years of experience as a communication officer in stock corporations, international groups, small and medium sized enterprises and start ups, Schwartz Communications can provide project-oriented, professional support and relieve the burden on in-house PR or marketing experts.