Oliver Schwartz advises entrepreneurs seeking to create, for the first time, proactive press and public relations activities as well as companies with an established PR presence interested for instance in moving into additional international markets. Schwartz Communications also helps companies from Europe, overseas and the Far East to source the right PR agency on the German market, to gain a better understanding of the German media landscape and communication culture, and to adopt the right strategic approach to gaining a foothold on one of the most important markets in the world.

The importance of active PR is growing steadily. More and more entrepreneurs recognise this potential and see press and public relations activities as an extremely efficient marketing tool – as long as it is used properly. This had led to a real boom in the offering of both small and large PR agencies. The labour market, too, for PR experts or people switching to this profession from journalism or marketing is steadily expanding. But which agency is the right one for your company? Or should you turn to an in-house PR team. Which contractual models with agencies have proved their worth inside and outside Germany and how do you establish measurable success criteria? What are the distinguishing features of media work on the different international markets and what information and services do journalists expect?

These are all questions which even big companies and their PR managers regularly have to ask themselves. Answering them requires a great deal of experience and time for individual analysis. After all, the right answers vary from company to company and for every milestone of success. Often, the eternally critical factor “time” leads to decisions which prove to be unnecessarily expensive and less than successful after just a few months. The lack of experience increases this risk.

Schwartz Communications provides you with robust decision-making foundations with all the relevant background information and independent company-oriented consulting even when the pressure is on and time is short.

Thanks to his many years experience as a manager Oliver Schwartz is very familiar with the challenges and offers you need-driven access to services ranging from routine PR know-how down to the temporary assumption of operational responsibility. Each of the service modules is limited in time. Instead of fostering a growing dependency on yet another consultant, your company always benefits from plannable cost solutions and knowledge transfer.

Schwartz Communications does not seek to compete with PR or advertising agencies. For your project it puts you in contact with the most suitable agencies or service providers for you and your company. All recommendations are completely independent and based on a transparent analysis of your requirements and the respective market and competitive environment.